VIOLETTYNE Capturing the scent of violets in a lab was one of the earliest triumphs of fragrance chemistry and ever since, ionones have been a pillar of perfumery.  Violettyne®  is the 21st century’s answer to their wistful, powdery fragrance: a preternaturally bright violet with a metallic vibration, edged in fluorescent green. Patented in 2000 by Firmenich, the

WHY IT'S CULT Crisp and clean, this scent stars Iris Aldehyde above a warm and woody blend of ambrette, bergamot and amber. Think line-dried linen with an earthy, urban edge.

Like nothing you've ever smelt before, this unique fragrance heroes helvetolide: the latest generation of synthetic musk, garnered for its distinctive pear note. This ethereal vegetal musk with its soft fruitiness is contrasted by pink pepper, cool iris, smoky tonka bean, rich vanilla and ambergris for a soft, unisex scent with an intriguing otherworldly edge. Captured in a sleek flask-like

Transport yourself to sun-drenched Sicily with this radiant composition, based around paradisone: a citrus-spiked floral synthesis with an air of jasmine. This contemporary, citrus-floral molecule is supported by hints of sparkling bergamot, velvety osmanthus and sensual tuberose for an edgy take on the traditional citrus-led fragrance. 

Built around orbitone, a warm, woody-amber synthesis designed to allure, this complex fragrance is both addictive and unpredictable. This unique master note is layered over a cocktail of spicy pepper, rhubarb, violet, rhubarb, pepper, cedar, roast coffee, tobacco smoke and a struck match. A fragrance for those seeking a scent as bold as they are.